Rise J, Sögaard A J
Institute of Community Dentistry, University of Oslo, Norway.
Community Dent Oral Epidemiol. 1988 Feb;16(1):1-4. doi: 10.1111/j.1600-0528.1988.tb00543.x.
The present study set out to determine whether or not a mass media periodontal campaign had any effect upon preventive knowledge and behavior related to periodontal diseases. The campaign was denoted "The year against periodontal disease", and launched by the Norwegian Dental Association. The empirical basis stemmed from nationwide interview surveys in February 1981 (prior to the campaign), 1982 (after the campaign), 1983, and 1985. Knowledge of how to prevent periodontal diseases and behavior in terms of daily use of dental floss and toothpicks increased from 1981 to 1985. However, the only campaign message which seemed to have reached the public was the most simple knowledge message: "Periodontal diseases are prevented by improved brushing", and had been reinforced among those who had made a dental visit recently. However, behavioral changes which could be ascribed to the campaign did not seem to have occurred. This is consistent with empirical results from other mass media campaigns in health education.
本研究旨在确定一场大众媒体牙周病宣传活动是否对与牙周病相关的预防知识和行为产生了任何影响。该活动名为“抗牙周病年”，由挪威牙科协会发起。实证依据来自于1981年2月（活动前）、1982年（活动后）、1983年和1985年的全国性访谈调查。从1981年到1985年，关于如何预防牙周病的知识以及日常使用牙线和牙签的行为有所增加。然而，似乎传达给公众的唯一宣传信息是最简单的知识信息：“通过改进刷牙来预防牙周病”，并且在最近看过牙医的人群中得到了强化。然而，似乎并未出现可归因于该活动的行为变化。这与健康教育中其他大众媒体宣传活动的实证结果一致。
