A survey of pet owner views of veterinarians in Brisbane environs - a behavioral approach.

Three hundred and thirty-seven pet owners were interviewed by final-year veterinary students from the University of Queensland, using a questionnaire prepared by the authors. The survey area included Brisbane city and suburbs and was conducted in 1977. The majority of respondents (52.5%) reported that the pets were owned by the family, while 24.6% claimed that pets were owned by individual adults only. Dogs and cats were the most popular pets. Of the respondents sampled, 51% changed their veterinarian while 46% reported that they had not changed their veterinarian. Satisfaction with the service, nearness of the service and personal liking were the major reasons for continuing to use the same veterinary surgeon. Nearly 40% of respondents used the veterinary service on the basis of recommendation of friends, relatives and other people who owned similar types of pets. According to the respondents, major qualities for a good veterinarian are: competence and knowledge (86.9%), compassion for animals (61.7%), professional approach (which includes good listening and explanation, the instillation of confidence, integrity and appearance) (57.4%), regard for owners and their feelings (46.3%), good surgery conditions (14.2%) and reasonable fees (12.8%). While professional competence was reported as one of the important qualities of a good veterinary service, the majority (51%) of them disagreed with the statement that professional competence is the only thing that matters in the care of pets and many other social and interpersonal factors influenced their attitude towards the veterinary service. The application of behavioural sciences to the veterinary profession is discussed.