Richardson P J
Aust Vet J. 1976 Mar;52(3):105-8. doi: 10.1111/j.1751-0813.1976.tb05438.x.
One thousand questionnaires were distributed to a random sample of Sydney pet owners in 1974 by a market research organisation. A response rate of 37.5% was obtained. Respondents were most likely to use a veterinary practice because it was conveniently located (27%), recommended by someone (22%),or they had been dissatisfied elsewhere (8%). The majority of pet owners preferred veterinary practices to be multiman (65%), unassociated with other services (61%), and run on an open clinic system (52%) with consultation hours between 6 pm and 8 pm on weekdays (45%), and 9 am and 11 am at weekends (about 50%). 91% had no preference regarding the sex of practitioner who treated their pet. 46% of cat owners and 25% of dog owners said that they would be unwilling to spend over +30 to save their pets life while 34% of cat owners and 55% of dog owners were willing to spend over $100. Professional competence and concern for animals were the qualities pet owners desired most in veterinary surgeons and veterinary practices. After these, pet owners rated prompt attention, 24 hour emergency service and modern professional equipment as the next most important features.
1974年，一家市场研究机构向悉尼宠物主人的随机样本发放了1000份调查问卷。获得了37.5%的回复率。受访者最有可能选择一家兽医诊所是因为其地理位置便利（27%）、有人推荐（22%），或者他们在其他地方不满意（8%）。大多数宠物主人更喜欢多名医生的兽医诊所（65%），与其他服务无关联的诊所（61%），以及采用开放式诊所系统运营的诊所（52%），工作日的咨询时间为下午6点至8点（45%），周末为上午9点至11点（约50%）。91%的人对治疗其宠物的从业者性别没有偏好。46%的猫主人和25%的狗主人表示，他们不愿意花费超过30澳元来挽救宠物的生命，而34%的猫主人和55%的狗主人愿意花费超过100澳元。专业能力和对动物的关爱是宠物主人在兽医和兽医诊所中最期望具备的品质。在此之后，宠物主人将迅速关注、24小时紧急服务和现代化专业设备列为其次重要的特征。
