von Ferber C
Soz Praventivmed. 1978 Dec;23(5-6):341-5. doi: 10.1007/BF02074220.
To interest people in health behavior there are two different ways. First of all the way using the methods of mass communication or as some call it: "social marketing". But this raises the problems of defining the population that should be referred to and to overcome the resistance of social structure. So generally there are only few chances in succeeding. The other way would be that those people engaged in realizing preventive medicine would try to cooperate with existing groups, organizations or institutions. This seems to be far more successful. To reduce the number of "arbeitsbedingte Krankheiten" (sickness that mainly but not only depends on working conditions) special opportunities are offered by industrial firms.
要让人们对健康行为产生兴趣，有两种不同的方式。首先是使用大众传播方法，或者如有些人所说的“社会营销”。但这引发了确定目标人群以及克服社会结构阻力的问题。所以总体而言，成功的机会很少。另一种方式是从事预防医学的人员尝试与现有的团体、组织或机构合作。这种方式似乎更成功。为了减少“工作相关疾病”（主要但不仅取决于工作条件的疾病）的数量，工业公司提供了特殊机会。
