[Sociological aspects of modification of social behavior. Spontaneous action, social stress and individual life style].

To interest people in health behavior there are two different ways. First of all the way using the methods of mass communication or as some call it: "social marketing". But this raises the problems of defining the population that should be referred to and to overcome the resistance of social structure. So generally there are only few chances in succeeding. The other way would be that those people engaged in realizing preventive medicine would try to cooperate with existing groups, organizations or institutions. This seems to be far more successful. To reduce the number of "arbeitsbedingte Krankheiten" (sickness that mainly but not only depends on working conditions) special opportunities are offered by industrial firms.