Balsam A, Webber D, Oehlke B
J Nutr Elder. 1994;13(4):35-42. doi: 10.1300/J052v13n04_05.
The Massachusetts Farmers' Market Coupon Program provides coupons to low-income elders redeemable for fresh produce at farmers' markets. The program was conceived to create new direct marketing opportunities for small farmers, while at the same time introducing people at nutritional risk to farmers' markets. This article reports on the results of an evaluation of the program by participating elders and draws conclusions regarding program successes based on the data.
马萨诸塞州农贸市场优惠券计划为低收入老年人提供优惠券，可在农贸市场兑换新鲜农产品。该计划旨在为小农户创造新的直销机会，同时让有营养风险的人群了解农贸市场。本文报告了参与计划的老年人对该计划的评估结果，并根据数据得出计划成功与否的结论。
