Jones J L, Leary M R
Department of Psychology, University of Alabama.
Health Psychol. 1994 Jan;13(1):86-90. doi: 10.1037//0278-6133.13.1.86.
This experiment compared the effectiveness of health-based versus appearance-based messages on university students' intentions to protect their skin against the sun's damaging rays. One hundred thirty-four Ss completed a measure of appearance motivation, then responded to 1 of 3 essays about tanning and skin cancer. One essay described the health risks of excessive sun exposure, one essay discussed the deleterious effects of tanning on physical appearance, and a control essay described the process by which tanning occurs. Overall, the essay that dealt with the negative effects of the sun on appearance was most effective in promoting intentions to practice safe-sun behaviors. However, the appearance-based essay was effective primarily among Ss who were low rather than high in appearance motivation.
本实验比较了基于健康和基于外表的信息对大学生保护皮肤免受太阳有害射线伤害意愿的影响。134名受试者完成了一项外表动机测量，然后对3篇关于晒黑和皮肤癌的文章中的一篇做出回应。一篇文章描述了过度日晒的健康风险，一篇文章讨论了晒黑对身体外表的有害影响，还有一篇对照文章描述了晒黑的过程。总体而言，论述太阳对外表负面影响的文章在促进安全防晒行为意愿方面最为有效。然而，基于外表的文章主要在外表动机低而非高的受试者中有效。
