Kalichman S C, Russell R L, Hunter T L, Sarwer D B
Department of Psychiatry and Mental Health Sciences, Medical College of Wisconsin, Milwaukee 53226.
J Consult Clin Psychol. 1993 Oct;61(5):887-91. doi: 10.1037//0022-006x.61.5.887.
The effects of celebrity self-disclosure of human immunodeficiency virus (HIV) seropositivity on perceptions of HIV and Acquired Immunodeficiency Syndrome (AIDS) were investigated. AIDS-related interest and knowledge measures were collected from 468 men before and after basketball star Earvin "Magic" Johnson's self-disclosure of HIV seropositivity. Increased interest in AIDS paralleled media coverage of the announcement, with the most substantial effects occurring within 2 weeks. Perceived impact of the disclosure was greatest among African-American men and men who had not previously known someone with HIV-AIDS. Celebrity self-disclosure appears to affect perceptions through mechanisms similar to those involved in personally knowing someone infected with HIV.
研究了名人公开自己感染人类免疫缺陷病毒(HIV)血清阳性对人们对HIV和获得性免疫缺陷综合征(AIDS)认知的影响。在篮球明星埃尔文·“魔术师”·约翰逊公开自己HIV血清阳性前后,收集了468名男性与艾滋病相关的兴趣和知识指标。对艾滋病兴趣的增加与媒体对这一消息的报道同步,在两周内产生了最显著的影响。这一公开事件在非裔美国男性和之前不认识任何感染HIV/AIDS患者的男性中产生的感知影响最大。名人公开似乎通过与认识感染HIV的人所涉及的类似机制来影响人们的认知。