Strategic and perceptual factors producing tilt contrast in dot localization.

Encoding spatial location in a frame of reference is often biased by both perceptual and strategic factors. For example, tilt contrast occurs when a line presented in the frame of horizontal and vertical axes appears to be repulsed from the nearest axis, including the diagonal axis of symmetry, due to symmetry perception mechanisms. Research has demonstrated, however, that people can adopt particular viewing strategies that eliminate this effect. In Experiment 1, a similar tilt contrast effect was observed when subjects reproduced from memory the position of a single dot in this reference frame. It was hypothesized that this effect resulted from a combination of strategic and perceptual factors. Specifically, people employ an origin strategy, coding the location of the dot relative to the origin of the horizontal and vertical axes, thereby establishing a virtual line that appears tilted away from the axes due to the same perceptual processes affecting physically present lines. Two additional experiments support this hypothesis. In Experiment 2, no clear tilt contrast effect was observed in a perception condition, indicating that the tilt effect for dots cannot be accounted for by purely perceptual processes. In Experiment 3, the tilt contrast effect was found to be contingent upon the use of the origin strategy as opposed to a different strategy. The results demonstrate the importance of a viewer's strategy in determining the pattern of distortion observed in spatial encoding.