Saunders B
Addiction Studies Unit, School of Psychology, Curtin University of Technology, Perth, Western Australia.
Addiction. 1993 Jan;88 Suppl:43S-51S. doi: 10.1111/j.1360-0443.1993.tb02161.x.
Alcoholic beverage advertising in Australia is allowed provided it conforms with a Code of Conduct approved by the Media Council of Australia (a collective of media proprietors). This system, known as self-regulation, has come under increasing critical scrutiny. It is argued from a systemic perspective that research has been one factor that has led to this increased scrutiny of alcoholic beverage advertising. Important other factors include the advent of the Australian National Campaign against Drug Abuse (which crucially included alcohol on its agenda), some erosion of the alcoholic beverage producers political status, declining per capita consumption, and an increase in media reporting on alcohol and drug issues. By examination of five research reports recently released on alcohol advertising it is argued that, in order to influence policy makers in an area where there is substantial opposition to change, research must be deftly marketed, contain information of political relevance, such as opinion poll material, and be used as a lobbying tool. The role of researchers in this process is considered.
在澳大利亚，只要符合澳大利亚媒体理事会（一个媒体所有者集体组织）批准的行为准则，酒精饮料广告就是允许的。这种被称为自我监管的制度受到了越来越多的严格审查。从系统的角度来看，有人认为研究是导致对酒精饮料广告审查增加的一个因素。其他重要因素包括澳大利亚全国反药物滥用运动的出现（该运动在议程中至关重要地包括了酒精）、酒精饮料生产商政治地位的一些削弱、人均消费量的下降以及媒体对酒精和毒品问题报道的增加。通过对最近发布的五份关于酒精广告的研究报告的审视，有人认为，为了在一个存在大量反对变革的领域影响政策制定者，研究必须巧妙地进行推广，包含具有政治相关性的信息，如民意调查材料，并被用作游说工具。文中还考虑了研究人员在这一过程中的作用。
