Johansen L W, Bjørndal A, Flottorp S, Grøtting T, Oxman A D
Seksjon for helsetjenesteforskning Avdeling for samfunnsmedisin Statens institutt for folkehelse, Oslo.
Tidsskr Nor Laegeforen. 1996 Jan 20;116(2):260-4.
Health service users need reliable information to be able to make informed decisions. We evaluated the scientific quality of information presented at a large health fair in Oslo in 1995 and health-related articles in five newspapers during one week in the spring of 1995. The brochures scored consistently low on the index used to measure scientific quality. It was generally impossible to distinguish opinions from facts, or to assess the validity and consistency of the evidence underlying the conveyed information. Important consequences (benefits, risks and costs) were rarely assessed. Health-related articles in the lay press also scored low on the index. Minor changes could have led to marked improvement of some of the articles. It is important to improve the ability of journalists and producers of brochures to appraise their work in a critical light.
卫生服务的使用者需要可靠的信息以便能够做出明智的决定。我们评估了1995年在奥斯陆举办的一次大型健康博览会上所展示信息的科学质量，以及1995年春季某一周内五家报纸上与健康相关的文章。宣传册在用以衡量科学质量的指标上得分一直很低。通常无法区分观点与事实，也无法评估所传达信息背后证据的有效性和一致性。很少对重要后果（益处、风险和成本）进行评估。大众媒体上与健康相关的文章在该指标上得分也很低。一些小的改动本可使其中一些文章有显著改进。重要的是要提高记者和宣传册制作者以批判性眼光评估其作品的能力。
