Separating implicit from explicit retrieval processes in perceptual identification.

Light and Kennison (this issue) proposed that bias effects in the forced-choice perceptual identification of words result from a strategy engaged in by subjects to retrieve explicit information about the words. This article enumerates several problems with this proposal and presents new experimental data against it. It is concluded that subjects do not ordinarily employ an explicit retrieval strategy. The data are discussed in the context of the general problem of separating implicit from explicit influences on performance.