Lalonde B, Rabinowitz P, Shefsky M L, Washienko K
Department of Health Services, School of Public Health and Community Medicine, University of Washington Center for Health Education and Research, Seattle 98122, USA.
Health Educ Behav. 1997 Oct;24(5):587-602. doi: 10.1177/109019819702400506.
With extensive Hispanic community involvement, a television, radio, and storybook novela were developed to improve Hispanic parent-youth communications and youth attitudes regarding alcohol. Focus groups with the target audiences determined the novelas' concentration on alcohol, their medium and language of choice for Hispanic youth versus parents, and the health messages and cultural values to be portrayed. Reactions to the novelas were obtained via self-report surveys, random street interviews, radio listener call-ins, and community group meetings. Favorable reactions were obtained regarding the novelas' cultural sensitivity and appropriateness, and their potential to affect future behavior change. The affect of the television novela on Hispanic youth was evaluated by a pre-post self-report survey administered to middle and high school students. Survey results indicated the television novela may have had some positive impact on Hispanic youth attitudes and behavioral intentions regarding alcohol. The evaluation time line was limiting, however, and further evaluation is required.
在西班牙裔社区的广泛参与下，制作了一部电视节目、一档广播节目和一本故事书式的长篇小说，以改善西班牙裔父母与青少年之间关于酒精问题的沟通，并改变青少年对酒精的态度。针对目标受众的焦点小组确定了长篇小说对酒精问题的关注重点、面向西班牙裔青少年和父母所选择的媒介及语言，以及要呈现的健康信息和文化价值观。通过自我报告调查、随机街头访谈、广播听众来电以及社区小组会议，收集了对这些长篇小说的反馈。对于长篇小说的文化敏感性、适宜性以及它们影响未来行为改变的潜力，人们给出了积极的反馈。通过对初中和高中学生进行前后自我报告调查，评估了电视长篇小说对西班牙裔青少年的影响。调查结果表明，这部电视长篇小说可能对西班牙裔青少年关于酒精的态度和行为意图产生了一些积极影响。然而，评估的时间线有限，还需要进一步评估。
