Ramirez A G, Gallion K J, Espinoza R, McAlister A, Chalela P
Center for Cancer Control Research, Baylor College of Medicine, Houston, Texas, USA.
Health Educ Behav. 1997 Oct;24(5):603-12. doi: 10.1177/109019819702400507.
Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican American youth 9 to 13 years of age. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-minute videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.
《看看我！》是一项针对9至13岁低收入墨西哥裔美国青少年的药物滥用预防项目。该理论驱动的课程通过卫星电视网络进行大规模传播，其特色是有社会榜样展示认知行为技能，并表现出关于药物滥用的保守规范。一个包含18节课程的课程体系中有5分钟的视频，之后安排由教师或志愿者进行讨论和社会强化。本案例研究报告了该项目的开发过程以及通过全国性的学校网络和有线电视用户进行项目初步传播的经验。
