Fear of negative evaluation and gender interact to predict alcoholic beverage preference.

This study was designed to look at the influence of gender, alcohol expectancies, and fear of negative evaluation on beverage selection. Participants tasted pineapple juice, tonic water, beer, and diet cola and were then asked which they would prefer when presented with each of all possible alternative pairings. Results indicated no effect on beer selection due to alcohol expectancies, but fear of negative evaluation and gender interacted to predict beer selection. Post hoc analyses indicated that women with high levels of fear of negative evaluation selected beer significantly less often than any of the other groups. Results are discussed in terms of the importance of considering the interaction of "initial conditions" individuals bring to a situation, which serves as a filter for environmental information.