Testing the direct-access model: GOD does not prime DOG.

In three repetition priming experiments that employed identical (e.g., DOG-DOG) and reversed repetitions (e.g., GOD-DOG), it was found that relative to controls (e.g., DOG-DOG), GOD-type words did not prime DOG-type words. Also, neither DUT-type nor TUD-type nonwords primed DUT-type nonwords. In Experiments 1 and 2, these results occurred using both long- and short-term repetition priming conditions, respectively. In Experiment 3, the word results held under conditions of short-term priming coupled with stimulus misorientation. However, the nonword results resembled the word results (i.e., identical but not reversed repetitions primed nonwords). The failure to provide explicit evidence for direct visual access (e.g., GOD does not prime DOG while DOG does) irrespective of other sources of lexical activation supports theories of words recognition that postulate multiple and varied lexical representations that are activated through a matrix of connections.