de Pee S, Bloem M W, Yip R, Sukaton A, Tjiong R, Shrimpton R, Kodyat B
Helen Keller International, Jakarta Pusat, Indonesia.
Int J Vitam Nutr Res. 1998;68(6):389-98.
In order to work towards further reduction of vitamin A deficiency in central Java, Indonesia, a social marketing campaign promoting eggs and dark-green leafy vegetables was initiated in March 1996. The nutritional surveillance system (December 1995-December 1996) found the following. The campaign's messages were well noticed. Consumption of at least one egg in the past week increased from 80% to 92% in mothers and from 78% to 92% in children 12-36 months old. It increased in all socio-economic groups and was independent of ownership of chickens. Most eggs had been purchased. The quantity of vegetables prepared increased from 93 to 111 g/person daily and most was purchased. Vitamin A intake increased from 335 to 371 RE/d for mothers and from 130 to 160 RE/d for children. Serum retinol levels increased after the start of the campaign, and were related to egg consumption and vitamin A intake. Because 1. data were collected in such a way that respondents were not aware of the link between data collected and the campaign, and 2. vitamin A status increased and was related to increased consumption of eggs and vitamin A intake, we conclude that the social marketing campaign was successful.
为进一步降低印度尼西亚爪哇中部地区维生素A缺乏症的发生率，1996年3月发起了一项推广鸡蛋和深绿色叶菜的社会营销活动。营养监测系统（1995年12月至1996年12月）得出了以下结果。该活动的信息得到了广泛关注。过去一周内至少食用一个鸡蛋的母亲比例从80%增至92%，12至36个月大儿童的这一比例从78%增至92%。所有社会经济群体的这一比例均有所上升，且与是否养鸡无关。大多数鸡蛋是购买的。每日人均准备的蔬菜量从93克增至111克，且大多数是购买的。母亲的维生素A摄入量从每日335视黄醇当量增至371视黄醇当量，儿童的这一摄入量从130视黄醇当量增至160视黄醇当量。活动开始后血清视黄醇水平有所上升，且与鸡蛋消费量和维生素A摄入量相关。由于1. 数据收集方式使受访者未意识到所收集数据与该活动之间的联系，且2. 维生素A状况有所改善且与鸡蛋消费量增加和维生素A摄入量相关，我们得出结论，该社会营销活动是成功的。
