Mann L, Chambers D
Leichhardt Family Medical Practice, Leichhardt, New South Wales.
Aust Fam Physician. 2001 Mar;30(3):241-4.
With the threat of corporate practice looming, smaller private general practices need to define their role in order to attract patients (consumers) and doctors, to build and maintain a successful practice.
To outline various means of instituting a consumer friendly practice.
Consider what consumers want. Bearing in mind these aims, build the physical aspects of your practice to respond to the needs of consumers, and develop practice activity, philosophy and culture which satisfy the desires of consumers and those of the doctors and staff who work in your practice. Creating a consumer friendly practice attracts patients, Practice Incentive Payments, and prepares for accreditation. By developing such a culture, general practitioners can build, support and maintain the practice style they prefer, even in the face of competition.
随着企业行医的威胁日益逼近，规模较小的私人全科诊所需要明确自身角色，以吸引患者（消费者）和医生，建立并维持成功的诊所运营。
概述建立消费者友好型诊所的各种方法。
考虑消费者的需求。牢记这些目标，打造诊所的实体环境以满足消费者需求，并发展诊所活动、理念和文化，以满足消费者以及在诊所工作的医生和员工的期望。创建消费者友好型诊所能够吸引患者、获得执业激励金，并为认证做好准备。通过培养这样一种文化，全科医生即便面对竞争，也能够建立、支持并维持他们所偏好的执业风格。
