When SOFA primes TOUCH: interdependence of spelling, sound, and meaning in "semantically mediated" phonological priming.

Three experiments test for semantically mediated priming of a word's phonology (e.g., sofa, an associate of couch, primes naming performance to touch). In the first two experiments, words that were body-rime-inconsistent (compare touch to couch) were used as naming targets. In the third experiment, words that were body-rime-consistent were also used (i.e., sofa primed pouch). Low-frequency inconsistent words yield a high rate of pronunciation errors when they were primed by indirectly related words, such as sofa, in both a standard naming task and a speeded naming task. High-frequency inconsistent words yielded slower naming times when they were primed by indirectly related words in a speeded naming task, but consistent words showed no significant effects of the primes. The results suggest that the relationship between semantics and phonology plays an important, early role in word perception.