Roefs Anne, Jansen Anita
J Abnorm Psychol. 2002 Aug;111(3):517-21. doi: 10.1037//0021-843x.111.3.517.
This study examined implicit and explicit attitudes toward high-fat foods in obese (n = 30) and normal-weight controls (n = 31). The Implicit Association Test (A. G. Greenwald, D. E. McGee, & J. L. K. Schwartz, 1998) was used to measure the differential association of the 2 target categories--high-fat vs. low-fat food words--with an attribute dimension (positive vs. negative). Results suggest that obese people are characterized by a significantly stronger implicit negative attitude toward high-fat foods than are normal-weight controls. This implicit negative attitude is contradictory to their preferences and behavior: Several studies indicate that obese people prefer and consume high-fat foods. Apparently, obese people like the taste of high-fat foods but not the fat content itself, not only on the explicit but also on the implicit level.
本研究调查了肥胖者（n = 30）和正常体重对照组（n = 31）对高脂肪食物的内隐态度和外显态度。采用内隐联想测验（A.G.格林沃尔德、D.E.麦吉和J.L.K.施瓦茨，1998）来测量两个目标类别——高脂肪与低脂肪食物词汇——与一个属性维度（积极与消极）之间的差异关联。结果表明，与正常体重对照组相比，肥胖者对高脂肪食物有着显著更强的内隐消极态度。这种内隐消极态度与他们的偏好和行为相矛盾：多项研究表明，肥胖者更喜欢并食用高脂肪食物。显然，肥胖者喜欢高脂肪食物的味道，但不喜欢其脂肪含量本身，不仅在显性层面如此，在隐性层面也是如此。
