Gerbert Barbara, Berg-Smith Steven, Mancuso Michelle, Caspers Nona, Danley Dale, Herzig Karen, Brand Richard
School of Dentistry and School of Medicine, University of California at San Francisco, San Francisco, CA 94117, USA.
J Fam Pract. 2003 Jul;52(7):552-9.
To determine whether a diverse group of people would predominantly choose a white male physician regardless of group member's sex and ethnicity when given a choice among 6 actor-portrayed video doctors (males and females of Latino, European, and African descent) and whether further exposure would alter initial selections.
Participants selected a video doctor after viewing a brief introduction and again after viewing the delivery of a prevention message.
Three hundred ninety-five participants recruited at a shopping mall in the San Francisco Bay Area (61% female, 39% male; 30% Asian American, 29% European American, 26% Latino, 8% African American, and 7% other).
Initial and final video doctor selections; ratings of video doctors on interpersonal qualities.
Most participants (85% of females and 63% of males) initially chose a female video doctor (P<.001) and even more did so at final selection. Approximately half initially chose a same-race video doctor (66% of European Americans, 51% of Latinos, and 50% of African Americans), but fewer did so at final selection (56% of European Americans, 44% of Latinos, and 52% of African Americans). In addition, at final selection 57% of Asian Americans and other-ethnicity participants chose a non-European American video doctor.
Many healthcare consumers will accept physicians of both sexes and of different races. After observing the video doctors demonstrate a professional and warm affect, participants became even more receptive to choosing a video doctor of a different race. Video doctor technology holds promise for increasing our understanding of patients' preferences.
在6位由演员扮演的视频医生（拉丁裔、欧洲裔和非裔的男性和女性）中进行选择时，确定不同群体的人是否会主要选择白人男性医生，而不论群体成员的性别和种族，以及进一步接触是否会改变最初的选择。
参与者在观看简短介绍后选择一名视频医生，在观看预防信息的传递后再次进行选择。
在旧金山湾区的一个购物中心招募了395名参与者（61%为女性，39%为男性；30%为亚裔美国人，29%为欧洲裔美国人，26%为拉丁裔，8%为非裔美国人，7%为其他）。
最初和最终选择的视频医生；对视频医生人际品质的评分。
大多数参与者（85%的女性和63%的男性）最初选择了女性视频医生（P<0.001），最终选择时选择女性视频医生的人更多。大约一半的人最初选择了同种族的视频医生（66%的欧洲裔美国人、51%的拉丁裔和50%的非裔美国人），但最终选择时选择同种族视频医生的人减少了（56%的欧洲裔美国人、44%的拉丁裔和52%的非裔美国人）。此外，在最终选择时，57%的亚裔美国人和其他种族参与者选择了非欧洲裔美国视频医生。
许多医疗保健消费者会接受不同性别和不同种族的医生。在观察到视频医生表现出专业且热情的态度后，参与者对选择不同种族的视频医生变得更加接受。视频医生技术有望增进我们对患者偏好的理解。
