Prime time: fatigue and set effects in the perception of reversible figures.

Subjects viewed unambiguous versions of both stationary and rotating Necker cube illusions for varying durations prior to the presentation of the standard ambiguous figure. In each case, the subjects were more likely to report the ambiguous figure to be (1) in the same configuration as that of the preceding prime following brief preexposure periods and (2) in the opposite configuration from that of the preceding prime following long preexposure periods. In addition, the number of reversals of the figure during the test period was also strongly related to the duration of the preexposure period, with progressively fewer reversals reported following longer preexposure periods. The results are interpreted as revealing the concurrent roles of "set" effects in the brief preexposure conditions and neural fatigue effects in the long preexposure conditions. Furthermore, the ability of the proposed two-process model to integrate the myriad of empirical effects in the reversible-figure literature is emphasized.