Berridge Virginia, Loughlin Kelly
Centre for History in Public Health, Department of Public Health and Policy, London School of Hygiene and Tropical Medicine, England.
Am J Public Health. 2005 Jun;95(6):956-64. doi: 10.2105/AJPH.2004.037887.
Advertising has a dual function for British public health. Control or prohibition of mass advertising detrimental to health is a central objective for public health in Britain. Use of mass advertising has also been a more general public health strategy, such as during the initial government responses to HIV/AIDS in the 1980s. We trace the initial significance of mass advertising in public health in Britain in the postwar decades up to the 1970s, identifying smoking as the key issue that helped to define this new approach. This approach drew from road safety and drink driving models, US advertising theory, relocation of health education within the central government, the arrival of mass consumption, and the rise of the "new public health" agenda.
广告对英国公共卫生具有双重作用。控制或禁止有害健康的大众广告是英国公共卫生的核心目标。大众广告的运用也曾是一项更为普遍的公共卫生策略，比如在20世纪80年代政府对艾滋病毒/艾滋病的最初应对期间。我们追溯了战后几十年直至20世纪70年代大众广告在英国公共卫生领域的最初重要意义，确定吸烟是有助于界定这一新方法的关键问题。这种方法借鉴了道路安全和酒后驾驶模式、美国广告理论、健康教育在中央政府内部的重新定位、大众消费的到来以及“新公共卫生”议程的兴起。
