• 文献检索
  • 文档翻译
  • 深度研究
  • 学术资讯
  • Suppr Zotero 插件Zotero 插件
  • 邀请有礼
  • 套餐&价格
  • 历史记录
应用&插件
Suppr Zotero 插件Zotero 插件浏览器插件Mac 客户端Windows 客户端微信小程序
定价
高级版会员购买积分包购买API积分包
服务
文献检索文档翻译深度研究API 文档MCP 服务
关于我们
关于 Suppr公司介绍联系我们用户协议隐私条款
关注我们

Suppr 超能文献

核心技术专利：CN118964589B侵权必究
粤ICP备2023148730 号-1Suppr @ 2026

文献检索

告别复杂PubMed语法，用中文像聊天一样搜索，搜遍4000万医学文献。AI智能推荐，让科研检索更轻松。

立即免费搜索

文件翻译

保留排版，准确专业，支持PDF/Word/PPT等文件格式，支持 12+语言互译。

免费翻译文档

深度研究

AI帮你快速写综述，25分钟生成高质量综述，智能提取关键信息，辅助科研写作。

立即免费体验

营销健康教育：1964年至约2000年英国人造黄油广告与健康可视化

Marketing health education: advertising margarine and visualising health in Britain from 1964-c.2000.

作者信息

Hand Jane

机构信息

History, University of Warwick, Coventry, UK.

出版信息

Contemp Br Hist. 2017 Apr 11;31(4):477-500. doi: 10.1080/13619462.2017.1305898. eCollection 2017.

DOI:10.1080/13619462.2017.1305898
PMID:29348778
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC5750813/
Abstract

During the post-war period, margarine was re-conceptualised as a value-added product with distinct health benefits. This article contextualises the advertising of margarine as a healthy food, focusing on Unilever's Flora brand as an important case study in legitimising the emergent role of disease prevention as a marketing tool. It uses the methodology of visual culture to examine how advertising employed chronic disease prevention as a selling tool. This article assesses how the post-war environment gave rise to new ways of visually advertising food, and how these promoted innovative visualisations of food, the body and their interactions with health.

摘要

在战后时期，人造黄油被重新定义为一种具有明显健康益处的增值产品。本文将人造黄油作为健康食品的广告置于特定背景下进行探讨，重点以联合利华的弗洛拉品牌作为一个重要案例研究，该品牌将疾病预防作为一种营销工具的新兴作用合法化。本文运用视觉文化方法论来研究广告如何将慢性病预防作为一种销售手段。本文评估了战后环境如何催生了食品视觉广告的新方式，以及这些方式如何促进了食品、身体及其与健康相互作用的创新视觉呈现。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/66a6/5750813/438d0ec347c0/FCBH_A_1305898_F0004_OC.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/66a6/5750813/5486dce6b825/FCBH_A_1305898_F0001_B.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/66a6/5750813/05b228dedf92/FCBH_A_1305898_F0002_OC.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/66a6/5750813/56cf20448b8f/FCBH_A_1305898_F0003_OC.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/66a6/5750813/438d0ec347c0/FCBH_A_1305898_F0004_OC.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/66a6/5750813/5486dce6b825/FCBH_A_1305898_F0001_B.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/66a6/5750813/05b228dedf92/FCBH_A_1305898_F0002_OC.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/66a6/5750813/56cf20448b8f/FCBH_A_1305898_F0003_OC.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/66a6/5750813/438d0ec347c0/FCBH_A_1305898_F0004_OC.jpg

相似文献

1
Marketing health education: advertising margarine and visualising health in Britain from 1964-c.2000.营销健康教育：1964年至约2000年英国人造黄油广告与健康可视化
Contemp Br Hist. 2017 Apr 11;31(4):477-500. doi: 10.1080/13619462.2017.1305898. eCollection 2017.
2
Tampon Technology in Britain: Unilever's Project Hyacinth and the "7-Day War" Campaign," 1968-1980.英国卫生棉条技术：联合利华的风信子计划与 1968 年至 1980 年的“七天战争”运动。
Technol Cult. 2022;63(1):61-86. doi: 10.1353/tech.2022.0002.
3
Beverage industry TV advertising shifts after a stepwise mandatory food marketing restriction: achievements and challenges with regulating the food marketing environment.饮料行业的电视广告在逐步强制实施食品营销限制后发生了转变：规范食品营销环境的成就和挑战。
Public Health Nutr. 2023 Dec 27;27(1):e26. doi: 10.1017/S1368980023002872.
4
Food Advertising and Marketing Directed at Children and Adolescents in the US.针对美国儿童和青少年的食品广告与营销
Int J Behav Nutr Phys Act. 2004 Feb 10;1(1):3. doi: 10.1186/1479-5868-1-3.
5
Unhealthy food advertising on Costa Rican and Guatemalan television: a comparative study.哥斯达黎加和危地马拉电视台上的不健康食品广告：一项比较研究。
Health Promot Int. 2023 Jun 1;38(3). doi: 10.1093/heapro/daad028.
6
Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents?: an experimental study.反广告能否降低传统和伪健康不健康食品广告对父母的说服效果？一项实验研究。
BMC Public Health. 2020 Nov 25;20(1):1781. doi: 10.1186/s12889-020-09881-1.
7
Thin blue lines: product placement and the drama of pregnancy testing in British cinema and television.细蓝线：英国电影和电视中的产品植入与验孕情节
Br J Hist Sci. 2017 Sep;50(3):495-520. doi: 10.1017/S0007087417000619.
8
See, Like, Share, Remember: Adolescents' Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media.看、点赞、分享、记住：青少年对社交媒体中不健康食品、健康食品和非食品广告的反应。
Int J Environ Res Public Health. 2020 Mar 25;17(7):2181. doi: 10.3390/ijerph17072181.
9
The effect of influencer marketing of food and a "protective" advertising disclosure on children's food intake.有影响力人士对食品的营销及“保护性”广告披露对儿童食物摄入量的影响。
Pediatr Obes. 2019 Oct;14(10):e12540. doi: 10.1111/ijpo.12540. Epub 2019 Jun 6.
10
US toddler milk sales and associations with marketing practices.美国幼儿牛奶销售与营销实践的关联
Public Health Nutr. 2020 Apr;23(6):1127-1135. doi: 10.1017/S1368980019003756. Epub 2020 Feb 4.

引用本文的文献

1
Just say know: Drug education and its publics in 1980s Britain.直截了当地拒绝：20 世纪 80 年代英国的毒品教育及其受众。
Int J Drug Policy. 2021 Feb;88:103029. doi: 10.1016/j.drugpo.2020.103029. Epub 2020 Nov 20.

本文引用的文献

1
Functional foods or functionally marketed foods? A critique of, and alternatives to, the category of 'functional foods'.
Public Health Nutr. 2008 May;11(5):541-5. doi: 10.1017/S1368980008001869.
2
How the ideology of low fat conquered america.低脂理念是如何征服美国的。
J Hist Med Allied Sci. 2008 Apr;63(2):139-77. doi: 10.1093/jhmas/jrn001. Epub 2008 Feb 23.
3
Bodies made of grass made of earth made of bodies: organicism, diet, and national health in mid-twentieth-century England.由泥土构成的身体，由身体构成的青草：20世纪中叶英国的有机论、饮食与国民健康
J Hist Geogr. 2001;27(3):355-76. doi: 10.1006/jhge.2001.0327.
4
Coming into focus: posters, power, and visual culture in the history of medicine.聚焦：医学史上的海报、权力与视觉文化
Medizinhist J. 2007;42(2):180-209.
5
"Cancer as the general population knows it": knowledge, fear, and lay education in 1950s Britain.“大众所认知的癌症”：20世纪50年代英国的相关知识、恐惧与大众教育
Bull Hist Med. 2007 Spring;81(1):116-38. doi: 10.1353/bhm.2007.0013.
6
British expert advice on diet and heart disease C. 1945-2000.英国关于饮食与心脏病的专家建议。约1945 - 2000年。
Clio Med. 2005;75:125-48. doi: 10.1163/9789004333109_008.
7
Smoking and the new health education in Britain 1950s-1970s.20世纪50年代至70年代英国的吸烟与新健康教育
Am J Public Health. 2005 Jun;95(6):956-64. doi: 10.2105/AJPH.2004.037887.
8
Body weight and self-control in the United States and Britain since the 1950s.自20世纪50年代以来美国和英国的体重与自我控制情况。
Soc Hist Med. 2001;14(1):79-106. doi: 10.1093/shm/14.1.79.
9
Cleaning up our act: germ consciousness in America. [Review of: Tomes, N. The gospel of germs: men, women, and the microbe in American life. Harvard University Press, 1998].规范我们的行为：美国的细菌意识。[评：托姆斯，N.《细菌福音：美国生活中的男人、女人与微生物》。哈佛大学出版社，1998年]
Rev Am Hist. 1999 Jun;27(2):259-66.
10
White poison? The social consequences of milk consumption, 1850-1930.
Soc Hist Med. 1992 Aug;5(2):207-27. doi: 10.1093/shm/5.2.207.