Macias Wendy, Lewis Liza Stavchansky, Smith Tenikka L
Advertising/Public Relations Department, Grady College, University of Georgia, Athens, GA 30602, USA.
J Health Commun. 2005 Apr-May;10(3):209-23. doi: 10.1080/10810730590934235.
This content analysis study examined health-related message boards to better understand who is using this on-line health information and support device and what topics they are discussing. Besides needing to understand this support and coping mechanism for individuals, this has become an increasingly important topic for health communicators to understand because the Health and Human Services' (HHS) Inspector General recently gave permission to a pharmaceutical manufacturer for sponsorship of a disease management chat room. Very little research has been done on the content of these message boards/chat rooms. Key findings include that the most commonly discussed medical topics were medical treatments and drugs (often specific brands) and that these boards are clearly important sources of information and emotional support. Implication and future research are discussed.
这项内容分析研究对与健康相关的留言板进行了调查，以更好地了解哪些人在使用这种在线健康信息及支持工具，以及他们正在讨论哪些话题。除了需要了解个人的这种支持与应对机制外，这已成为健康传播者需要了解的一个日益重要的话题，因为美国卫生与公众服务部（HHS）的监察长最近批准了一家制药商赞助一个疾病管理聊天室。关于这些留言板/聊天室的内容，此前几乎没有开展过研究。主要研究结果包括，最常讨论的医学话题是医学治疗和药物（通常是特定品牌），而且这些留言板显然是重要的信息和情感支持来源。文中还讨论了研究的启示及未来研究方向。
