Haddock C Keith, Parker L Carrie, Taylor Jennifer E, Poston Walker S C, Lando Harry, Talcott G Wayne
Department of Psychology, University of Missouri-Kansas City, 4825 Troost Ave, Suite 124, Kansas City, MO 64110, USA.
Am J Public Health. 2005 Aug;95(8):1458-63. doi: 10.2105/AJPH.2004.048454.
We sought to gauge the relative attention that tobacco control receives in military newspapers by comparing coverage of tobacco use with that of other health topics of importance to the military.
We examined tobacco-related articles and industry advertisements in 793 newspapers published during 1 year at 16 representative military installations (4 Air Force, 6 Army, 2 Marine, 4 Navy). Newspaper content was coded with a standardized coding manual developed through previous research.
Tobacco use received the fewest instances of coverage and the least print space in military installation newspapers of all the health topics examined. The primary "message frame" used in tobacco control articles was that smokers are putting themselves at health risk, a theme that has not been found to have a strong effect on smokers. Nearly 10% of the newspapers contained tobacco advertisements.
Tobacco control messages are underrepresented in military installation newspapers compared with other health issues. Furthermore, military newspapers send mixed messages to military personnel by providing advertisements for tobacco while also claiming that tobacco use is harmful.
通过比较烟草使用与其他对军队重要的健康主题的报道情况，我们试图衡量军事报纸对烟草控制的相对关注度。
我们研究了在16个代表性军事基地（4个空军基地、6个陆军基地、2个海军陆战队基地、4个海军基地）一年内出版的793份报纸中与烟草相关的文章和行业广告。报纸内容使用通过先前研究开发的标准化编码手册进行编码。
在所研究的所有健康主题中，烟草使用在军事基地报纸上的报道次数最少，所占版面空间最小。烟草控制文章中使用的主要“信息框架”是吸烟者将自己置于健康风险之中，这一主题并未被发现对吸烟者有强烈影响。近10%的报纸登载了烟草广告。
与其他健康问题相比，军事基地报纸对烟草控制信息的报道不足。此外，军事报纸通过为烟草提供广告同时又声称烟草使用有害，向军事人员传递了相互矛盾的信息。
