Kenning P, Plassmann H
Department of General Management, University of Münster, Münster, Germany.
Brain Res Bull. 2005 Nov 15;67(5):343-54. doi: 10.1016/j.brainresbull.2005.07.006. Epub 2005 Aug 11.
Until now, economic theory has not systematically integrated the influence of emotions on decision-making. Since evidence from neuroscience suggests that decision-making as hypothesized in economic theory depends on prior emotional processing, interdisciplinary research under the label of "neuroeconomics" arose. The key idea of this approach is to employ recent neuroscientific methods in order to analyze economically relevant brain processes. This paper aims to provide an overview of the current state of neuroeconomic research by giving a brief description of the concept of neuroeconomics, outlining methods commonly used and describing current studies in this new research area. Finally, some future prospects and limitations are discussed.
到目前为止，经济理论尚未系统地整合情绪对决策的影响。由于神经科学的证据表明，经济理论中假设的决策依赖于先前的情绪处理，因此出现了以“神经经济学”为标签的跨学科研究。这种方法的关键思想是运用最新的神经科学方法来分析与经济相关的大脑过程。本文旨在通过简要描述神经经济学的概念、概述常用方法并介绍这一新研究领域的当前研究，对神经经济学研究的现状进行综述。最后，讨论了一些未来前景和局限性。
