Leatherdale Scott T, Sparks Robert, Kirsh Victoria A
Division of Preventive Oncology, Cancer Care Ontario, 620 University Avenue, M5G 2L7, Toronto, ON, Canada.
Cancer Causes Control. 2006 Jun;17(5):705-11. doi: 10.1007/s10552-006-0004-z.
To examine how student beliefs about tobacco industry behaviour and marketing practices were related to occasional and regular smoking among 9th to 12th graders. These findings can provide insight for developing new tobacco industry denormalization messages for youth smoking populations.
Cross-sectional data were collected from 14,767 grade 9 to 12 students attending 22 secondary schools within one Public Health Region of Canada using the Tobacco Module of School Heath Action, Planning and Evaluation System (SHAPES). Logistic regression analyses were used to determine if different beliefs about tobacco companies were able to differentiate never smokers from occasional smokers, and occasional smokers from regular smokers.
Occasional and regular smoking behaviour was significantly related to student beliefs about tobacco companies doing good things in the community, manipulating young people to think smoking is cool, advertising to youth, and using athletes and sports sponsorships to get young people to smoke.
This study identified that beliefs about tobacco industry behaviour and marketing practices were related to youth smoking behaviour. In order to address the unique needs of smoking youth, discussions for future tobacco industry denormalization campaigns should consider messages tailored to focus on corporate social responsibility, sport and cultural event sponsorship and industry manipulation.
研究9至12年级学生对烟草行业行为和营销手段的看法与偶尔吸烟及经常吸烟之间的关系。这些研究结果可为针对青少年吸烟人群制定新的烟草行业去规范化信息提供参考。
使用学校健康行动、规划与评估系统（SHAPES）的烟草模块，从加拿大一个公共卫生区域内22所中学的14767名9至12年级学生中收集横断面数据。采用逻辑回归分析来确定对烟草公司的不同看法是否能够区分从不吸烟者与偶尔吸烟者，以及偶尔吸烟者与经常吸烟者。
偶尔吸烟和经常吸烟行为与学生对烟草公司在社区做好事、操纵年轻人认为吸烟很酷、向青少年做广告以及利用运动员和体育赞助让年轻人吸烟的看法显著相关。
本研究发现，对烟草行业行为和营销手段的看法与青少年吸烟行为有关。为满足吸烟青少年的独特需求，未来烟草行业去规范化运动的讨论应考虑针对企业社会责任、体育和文化活动赞助以及行业操纵量身定制的信息。
