The effect of category focus at encoding on category frequency estimation strategies.

We investigated whether category focus at encoding affects how people estimate category frequencies. Participants in three experiments viewed items of various categories. They estimated category frequencies after categorizing them into relevant versus irrelevant categories (Experiments 1-2) or after categorizing versus memorizing them (Experiment 3). Verbal protocols (Experiments 2A and 2B), response latencies (Experiments 2A and 2B), frequency estimate changes (Experiment 2B), and the relationships between objective and estimated category frequencies and instance recall (Experiments 1-3) showed that the participants mainly used availability to estimate category frequencies after memorizing instances (Experiment 3) or after categorizing them into irrelevant categories (Experiments 1-2). After categorizing items into relevant categories, the participants relied more often on stored category frequency information (Experiments 1-3).