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客户服务中肥胖的污名:人际歧视的补救机制及对底线的影响。

The stigma of obesity in customer service: a mechanism for remediation and bottom-line consequences of interpersonal discrimination.

作者信息

King Eden B, Shapiro Jenessa R, Hebl Michelle R, Singletary Sarah L, Turner Stacey

机构信息

Department of Psychology, Rice University, Houston, TX 77005, USA.

出版信息

J Appl Psychol. 2006 May;91(3):579-93. doi: 10.1037/0021-9010.91.3.579.

DOI:10.1037/0021-9010.91.3.579
PMID:16737356
Abstract

Using a customer service paradigm, the authors extended the justification-suppression model (JSM) of prejudice (C. S. Crandall & A. Eshleman, 2003) to include contemporary, covert forms of discrimination and to identify a discrimination remediation mechanism. Overall, the results of 3 studies revealed that actual and confederate obese shoppers in high-prejudice justification conditions faced more interpersonal discrimination than average-weight shoppers. Furthermore, Studies 1 and 2 demonstrate that adopting strategies that remove perceivers' justifications for discriminating against obese individuals (i.e., the controllability of weight) decreases the incidence of interpersonal discrimination. Additionally, Study 3 demonstrates negative bottom-line consequences of interpersonal discrimination for organizations (e.g., customer loyalty, purchasing behavior). Together, these studies confirm that the JSM applies to covert forms of discrimination, show the importance of examining subtle discrimination, and offer a mechanism for theory-driven strategies for the reduction of covert forms of discrimination.

摘要

作者运用客户服务范式,扩展了偏见的正当化抑制模型(JSM)(C.S.克兰德尔和A.埃什尔曼,2003年),将当代隐蔽形式的歧视纳入其中,并确定了一种歧视补救机制。总体而言,三项研究的结果表明,在高度偏见正当化条件下的实际肥胖购物者和同盟肥胖购物者比正常体重购物者面临更多的人际歧视。此外,研究1和研究2表明,采用消除感知者歧视肥胖个体的正当理由(即体重的可控性)的策略,可降低人际歧视的发生率。此外,研究3证明了人际歧视对组织的负面底线后果(如客户忠诚度、购买行为)。这些研究共同证实,JSM适用于隐蔽形式的歧视,显示了研究微妙歧视的重要性,并为减少隐蔽形式歧视的理论驱动策略提供了一种机制。

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