De Pelsmacker Patrick, Janssens Wim
University of Antwerp, Faculty of Applied Economics, Prinsstraat 13, BE-2000 Antwerp, Belgium.
Accid Anal Prev. 2007 Jan;39(1):6-15. doi: 10.1016/j.aap.2006.05.011. Epub 2006 Aug 4.
In a quota sample of 334 Belgian individuals, reliable and valid scales are developed, that measure subjective, personal, normative and descriptive norms, personal identity, attitude components, perceived behavioral control, habit formation, behavioral intention and behavior with respect to speeding. A speeding behavior model is built in which the relevance of personal, descriptive and normative norms, the cognitive and affective attitude towards speeding, the affective attitude towards speed limits, and habit formation is assessed. Habit formation and the attitude towards speeding influence the intention towards speeding and self-reported speeding. Personal and to a lesser extent subjective and descriptive norms have a significant effect on attitudes towards speeding and on self-reported speeding. Recommendations for more effective and efficient anti-speeding campaigns are formulated.
在一个由334名比利时人组成的配额样本中，开发了可靠且有效的量表，用于测量主观规范、个人规范、规范和描述性规范、个人身份、态度成分、感知行为控制、习惯形成、行为意图以及超速驾驶行为。构建了一个超速行为模型，评估个人规范、描述性规范和规范性规范的相关性、对超速驾驶的认知和情感态度、对速度限制的情感态度以及习惯形成。习惯形成和对超速驾驶的态度会影响超速驾驶意图和自我报告的超速行为。个人规范以及在较小程度上的主观规范和描述性规范，对超速驾驶态度和自我报告的超速行为有显著影响。并制定了关于更有效和高效的反超速运动的建议。
