Kemmer Ligia Fahl, Paes da Silva Maria Júlia
State University of Londrina, Department of Nursing.
Rev Lat Am Enfermagem. 2007 Mar-Apr;15(2):191-8. doi: 10.1590/s0104-11692007000200002.
This study aimed to further our understanding of the social representations of nurses and the nursing profession by communication professionals, since they are intermediates in the decoding of imaging and written representations about society.
this is a qualitative study, based on the social representation theory of Moscovici. Five communication professionals working on radio, television, written press, advertising and events were interviewed. Results suggest 1) ignorance about the nurse's field of work, job market and nursing profession categorization. 2) nurses' invisibility before the media and society and 3) nurse's own responsibility to obtain professional recognition and visibility. Participants in this study pointed two essential processes for building a more coherent image of nursing and nurses: 1) exposing the profession primarily before the media, which ignores its potentialities, and 2) through the media in order to reach the population in general.
本研究旨在增进我们对传播专业人士对护士及护理职业的社会表征的理解，因为他们是社会影像和文字表征解码过程中的中介。
这是一项基于莫斯科维奇社会表征理论的定性研究。对五位从事广播、电视、平面媒体、广告和活动的传播专业人士进行了访谈。结果表明：1）对护士的工作领域、就业市场和护理职业分类缺乏了解。2）护士在媒体和社会面前不被关注，以及3）护士自身有责任获得职业认可和知名度。本研究的参与者指出了塑造更连贯的护理及护士形象的两个关键过程：1）主要在忽视其潜力的媒体面前展示该职业，以及2）通过媒体以影响广大民众。
