Oetzel John, De Vargas Felicia, Ginossar Tamar, Sanchez Christina
Department of Communication, University of New Mexico, Albuquerque, NM 87131, USA.
Health Commun. 2007;21(3):223-33. doi: 10.1080/10410230701307550.
The purpose of this study was to investigate the influence of 3 subjective cultural variables--self-construals (independence and interdependence), ethnic identity (bicultural, assimilation, traditional, and marginal), and cultural health attributions (equity and behavioral-environmental attributions)--on source, message, and channel preferences for receiving breast health information by Hispanic women age 35 or older. Subjective cultural variables collectively accounted for 2% to 28% of the variance in communication preferences. In addition, several associations were discovered: (a) having an interdependent self-construal was associated positively with preferences for significant other as a source, family sources, fear messages, media channels, and face-to-face channels; (b) having a bicultural identity was associated positively with preferences for family sources and media channels, but negatively with a desire for no information; and (c) having a marginal identity and equity attributions were associated positively with preferences for fear messages and a desire for no information, but negatively with preferences for expert sources. These findings are discussed in the context of tailoring breast health information to Hispanic women using computer technology and entertainment-education.
本研究的目的是调查三种主观文化变量——自我构念（独立性和相互依存性）、族群认同（双文化、同化、传统和边缘型）以及文化健康归因（公平和行为-环境归因）——对35岁及以上西班牙裔女性在获取乳腺健康信息时对信息来源、信息内容和传播渠道偏好的影响。主观文化变量共同解释了传播偏好中2%至28%的变异。此外，还发现了几个关联：（a）具有相互依存的自我构念与将重要他人作为信息来源、家庭来源、恐惧信息、媒体渠道和面对面渠道的偏好呈正相关；（b）具有双文化身份与对家庭来源和媒体渠道的偏好呈正相关，但与不想要信息的意愿呈负相关；（c）具有边缘型身份和公平归因与对恐惧信息的偏好以及不想要信息的意愿呈正相关，但与对专家来源的偏好呈负相关。将在使用计算机技术和娱乐教育为西班牙裔女性量身定制乳腺健康信息的背景下讨论这些发现。
