日本戒烟行为的离散选择实验。
Discrete choice experiment of smoking cessation behaviour in Japan.
作者信息
Goto Rei, Nishimura Shuzo, Ida Takanori
机构信息
Faculty of Economics, Konan University, Kobe, Japan.
出版信息
Tob Control. 2007 Oct;16(5):336-43. doi: 10.1136/tc.2006.019281.
BACKGROUND
In spite of gradual increases in tobacco price and the introduction of laws supporting various anti-tobacco measures, the proportion of smokers in Japan's population is still higher than in other developed nations.
OBJECTIVE
To understand what information and individual characteristics drive smokers to attempt to quit smoking. These determinants will help to realise effective tobacco control policy as a base for understanding of cessation behaviour.
METHOD
Discrete choice experiments on a total of 616 respondents registered at a consumer monitoring investigative company.
RESULTS
The effect of price is greater on smokers with lower nicotine dependence. For smokers of moderate and low dependency, short term health risks and health risks caused by passive smoking have a strong impact, though the existence of penalties and long term health risks have little influence on smokers' decisions to quit. For highly dependent smokers, non-price attributes have little impact. Furthermore, the effects of age, sex and knowledge are also not uniform in accounting for smoking cessation.
CONCLUSION
Determinants of smoking cessation vary among levels of nicotine dependency. Therefore, how and what information is provided needs to be carefully considered when counselling smokers to help them to quit.
背景
尽管烟草价格逐步上涨，且出台了支持各项反烟草措施的法律，但日本人口中的吸烟者比例仍高于其他发达国家。
目的
了解哪些信息和个人特征促使吸烟者尝试戒烟。这些决定因素将有助于制定有效的烟草控制政策，作为理解戒烟行为的基础。
方法
对一家消费者监测调查公司登记的616名受访者进行离散选择实验。
结果
价格对尼古丁依赖程度较低的吸烟者影响更大。对于中度和低度依赖的吸烟者，短期健康风险和被动吸烟导致的健康风险有很大影响，而处罚的存在和长期健康风险对吸烟者的戒烟决定影响很小。对于高度依赖的吸烟者，非价格属性影响不大。此外，年龄、性别和知识对戒烟的影响也不一致。
结论
戒烟的决定因素因尼古丁依赖程度而异。因此，在为吸烟者提供咨询以帮助他们戒烟时，需要仔细考虑提供信息的方式和内容。
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