Lakshminaryanan Venkat, Chen M Keith, Santos Laurie R
Department of Psychology, Yale University, New Haven, CT 06520, USA.
Philos Trans R Soc Lond B Biol Sci. 2008 Dec 12;363(1511):3837-44. doi: 10.1098/rstb.2008.0149.
In humans, the capacity for economically rational choice is constrained by a variety of preference biases: humans evaluate gambles relative to arbitrary reference points; weigh losses heavier than equally sized gains; and demand a higher price for owned goods than for equally preferred goods that are not yet owned. To date, however, fewer studies have examined the origins of these biases. Here, we review previous work demonstrating that human economic biases such as loss aversion and reference dependence are shared with an ancestrally related New World primate, the capuchin monkey (Cebus apella). We then examine whether capuchins display an endowment effect in a token-trading task. We identified pairs of treats (fruit discs versus cereal chunks) that were equally preferred by each monkey. When given a chance to trade away their owned fruit discs to obtain the equally valued cereal chunks (or vice versa), however, monkeys required a far greater compensation than the equally preferred treat. We show that these effects are not due to transaction costs or timing issues. These data suggest that biased preferences rely on cognitive systems that are more evolutionarily ancient than previously thought-and that common evolutionary ancestry shared by humans and capuchins may account for the occurrence of the endowment effect in both species.
在人类中,经济理性选择的能力受到多种偏好偏差的限制:人类相对于任意参考点来评估赌博;对损失的权衡比对同等规模收益的权衡更重;并且对已拥有物品索要的价格高于对同样偏好但尚未拥有的物品索要的价格。然而,迄今为止,较少有研究考察这些偏差的起源。在这里,我们回顾先前的研究工作,这些工作表明人类的经济偏差,如损失厌恶和参考依赖,与一种有亲缘关系的新大陆灵长类动物——卷尾猴(僧帽猴属)是共有的。然后,我们考察卷尾猴在代币交易任务中是否表现出禀赋效应。我们确定了每只猴子同样偏好的成对零食(水果片与谷物块)。然而,当有机会用它们拥有的水果片去交换同等价值的谷物块(反之亦然)时,猴子们要求的补偿远高于同等偏好的零食。我们表明,这些效应并非由于交易成本或时间问题。这些数据表明,有偏差的偏好依赖于比先前认为的在进化上更古老的认知系统——并且人类和卷尾猴共有的共同进化祖先可能解释了这两个物种中禀赋效应的出现。