性格动机与信息框架：对大学生一致性假设的一项测试。
Dispositional motivations and message framing: a test of the congruency hypothesis in college students.
作者信息
Mann Traci, Sherman David, Updegraff John
机构信息
Department of Psychology, University of California, Los Angeles, Los Angeles, CA 90095-1563, USA.
出版信息
Health Psychol. 2004 May;23(3):330-4. doi: 10.1037/0278-6133.23.3.330.
Abstract
The authors examined the congruency hypothesis that health messages framed to be concordant with dispositional motivations will be most effective in promoting health behaviors. Undergraduate students (N=63) completed a measure of approach/avoidance orientation (behavioral activation/inhibition system) and read a gain- or loss-framed message promoting flossing. Results support the congruency hypothesis: When given a loss-framed message, avoidance-oriented people reported flossing more than approach-oriented people, and when given a gain-framed message, approach-oriented people reported flossing more than avoidance-oriented people. Discussion centers on implications for health interventions and the route by which dispositional motivations affect health behaviors through message framing.
摘要
作者检验了一致性假设，即构建得与性格动机相一致的健康信息在促进健康行为方面最为有效。本科生（N = 63）完成了一项关于趋近/回避取向（行为激活/抑制系统）的测量，并阅读了一条促进使用牙线的收益框架或损失框架信息。结果支持了一致性假设：当收到损失框架信息时，回避取向的人比趋近取向的人报告使用牙线的频率更高；当收到收益框架信息时，趋近取向的人比回避取向的人报告使用牙线的频率更高。讨论集中在对健康干预的影响以及性格动机通过信息框架影响健康行为的途径上。
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