Kang Yahui, Cappella Joseph N, Strasser Andrew A, Lerman Caryn
Bell Falla and Associates, 383 Main Avenue, Norwalk, CT 06851, USA.
Nicotine Tob Res. 2009 Mar;11(3):254-61. doi: 10.1093/ntr/ntn033. Epub 2009 Feb 27.
Studies have found that smoking-related cues elicit smoking urges in addicted smokers. This work presents the first cue-reactivity study in the context of antismoking advertisements.
Using a two (no cue vs. smoking cue) by two (high vs. low argument strength) mixed design, we tested the hypothesis that smoking cues presented in antismoking advertisements elicit smoking urges. The study tested 96 adult smokers using both self-reported and psychophysiological measures of smoking urge. It also explored gender differences during the urge elicitation.
Smoking cues in antismoking advertisements elicited smoking urges in the weak argument condition.
Antismoking advertisements with smoking cues and weak antismoking arguments could produce boomerang effects on smokers through urge elicitation.
研究发现，与吸烟相关的线索会引发成瘾吸烟者的吸烟冲动。本研究首次在反吸烟广告背景下进行了线索反应性研究。
采用二（无线索与吸烟线索）×二（高论证强度与低论证强度）混合设计，我们检验了以下假设：反吸烟广告中呈现的吸烟线索会引发吸烟冲动。该研究使用自我报告和吸烟冲动的心理生理测量方法对96名成年吸烟者进行了测试。它还探讨了冲动诱发过程中的性别差异。
在论证力度较弱的情况下，反吸烟广告中的吸烟线索引发了吸烟冲动。
带有吸烟线索且反吸烟论证薄弱的反吸烟广告可能会通过诱发冲动对吸烟者产生反效果。
