Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness.
作者信息
Cappella Joseph N
机构信息
Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA.
Abramson Comprehensive Cancer Center, University of Pennsylvania, Philadelphia, PA, USA.
出版信息
J Commun. 2018 Oct;68(5):994-997. doi: 10.1093/joc/jqy044. Epub 2018 Aug 28.
Abstract
摘要
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