Department of Psychology, Ohio University, Ohio 45701, USA.
Transfusion. 2010 Jan;50(1):85-91. doi: 10.1111/j.1537-2995.2009.02381.x. Epub 2009 Sep 22.
This study extends our prior assessment of a blood donation recruitment brochure by assessing persistence of observed changes in attitudes toward donation as well as the effects that such changes have on the behavior of registering to give blood.
Participants were randomly assigned to read 1) a study brochure addressing common donor concerns and suggesting specific coping strategies, 2) a blood center brochure, or 3) a control brochure on healthy eating and exercise. Measures of blood donation attitudes, donation-related anxiety, confidence in ability to avert vasovagal reactions, and intentions to give blood in the near future were completed before and after reading the brochures and again approximately 1 week later. In addition, participants were given the opportunity to sign up for an upcoming blood drive immediately after reading the brochure.
Relative to the control brochure, the study brochure was associated with improvements in donation attitude, anxiety, confidence, and intention, and all of these effects persisted at follow-up. Further, participants who read the study brochure were more likely to volunteer to give blood, an effect that was mediated by enhanced confidence in their ability to avoid vasovagal reactions.
Exposure to a brief educational brochure can enhance prospective donor confidence and increase the likelihood that they will volunteer to give blood.
本研究通过评估对献血态度的观察到的变化的持久性，以及这些变化对登记献血行为的影响，扩展了我们之前对献血招募手册的评估。
参与者被随机分配阅读 1）一本解决常见献血者关注问题并提出具体应对策略的研究手册，2）一本血库手册，或 3）一本关于健康饮食和运动的控制手册。在阅读手册前后以及大约 1 周后，测量献血态度、与献血相关的焦虑、避免血管迷走反应能力的信心以及近期献血的意愿。此外，参与者在阅读手册后立即有机会报名参加即将举行的献血活动。
与控制手册相比，研究手册与献血态度、焦虑、信心和意愿的改善相关，所有这些效果在随访中都持续存在。此外，阅读研究手册的参与者更有可能自愿献血，这种效果是通过增强他们避免血管迷走反应的能力的信心来介导的。
接触简短的教育手册可以增强潜在献血者的信心，并增加他们自愿献血的可能性。
