Department of Psychological Sciences, University of Missouri, Columbia, MO 65211, USA.
Health Psychol. 2009 Nov;28(6):746-52. doi: 10.1037/a0016388.
Using the terror management health model (J. L. Goldenberg & J. Arndt, 2008), the authors examined tanning outcomes as a function of priming tanning-relevant standards for attractiveness after reminders of death.
Study 1 consisted of 101 female college students recruited from a midwestern university; Study 2 consisted of 53 female participants recruited from a beach in south Florida. In both experiments, participants answered questions about their mortality or a control topic, and were presented with a fashion article that highlighted either the attractiveness of tanned (just in Study 1), pale, or natural-looking skin.
Self-reported suntan intentions (Study 1) and sunscreen intentions (Study 2). Study 2 also assessed participants' interest in various sun protection products.
Study 1 demonstrated that mortality salience led to higher tanning intentions when the association between tanned skin and physical attractiveness was made salient and reduced intentions when the attractiveness of paler skin was highlighted. In Study 2, beachgoers, after reminders of death, reported greater preference for high sun protection sunscreen after reading an article about the attractiveness of paler skin tones. These findings contribute to an emerging understanding of how mortality concerns can influence health-related judgment and behavior.
作者采用恐怖管理健康模型（J.L.戈尔德伯格和 J.阿恩特，2008），研究了在死亡提醒后，将与晒黑相关的吸引力标准凸显出来时，晒黑的结果。
研究 1 由 101 名来自中西部大学的女性大学生组成；研究 2 由 53 名来自佛罗里达州南部海滩的女性参与者组成。在这两项实验中，参与者回答了关于他们的死亡或控制话题的问题，并阅读了一篇强调晒黑（仅在研究 1 中）、苍白或自然肤色吸引力的时尚文章。
自我报告的晒黑意图（研究 1）和防晒霜意图（研究 2）。研究 2 还评估了参与者对各种防晒产品的兴趣。
研究 1 表明，当凸显出晒黑皮肤与身体吸引力之间的联系时，死亡凸显会导致更高的晒黑意图，而当强调苍白皮肤的吸引力时，意图会降低。在研究 2 中，海滩游客在死亡提醒后，在阅读一篇关于较浅肤色吸引力的文章后，报告了对高防晒防晒霜的更大偏好。这些发现有助于人们对死亡担忧如何影响与健康相关的判断和行为的理解。
