Department of Health, Physical Education, and Recreation, University of Nebraska Omaha, Omaha, Nebraska 68182, USA.
Am J Prev Med. 2009 Dec;37(6 Suppl 2):S428-35. doi: 10.1016/j.amepre.2009.09.024.
Omaha, an urban Nebraska community, represents 26% of the state's population. Activate Omaha, formed in 2003, addressed the obesity epidemic caused by physical inactivity and poor infrastructure to support active living in the community.
Activate Omaha's efforts focused on a strategic social-marketing campaign, using baseline and annual data for guidance. Complementary programming was implemented parallel to the marketing campaigns. Safe Routes to School infrastructure projects were federally funded, and 20 miles of on-street bicycle facilities were funded privately. The mayor's Bicycle Pedestrian Advisory Committee was formed, including directors from city planning and public works.
The initiative became recognized by the community as the lead resource promoting physical activity. This enabled the initiative to be instrumental in infrastructure changes and programming targeting the underserved. The initiative leveraged an additional $1,475,000 over 5 years. These funds created opportunities to invest in shared community resources such as providing bicycles for underserved youth, building infrastructure through Safe Routes to School initiatives, and successful worksite programming.
Partners should be utilized in a strategic manner, where they are engaged purposefully and serve a role in assuring successful outcomes. Community readiness should determine the focus on policy, physical projects, and promotional and programmatic strategies, as well as the integration of these strategies.
Activate Omaha grew into a credible organization moving public policy and leveraging new public-private relationships through multilevel strategies. This approach ultimately led to sustainable changes in the community infrastructure and the behavior of its citizens.
奥马哈是内布拉斯加州的一个城市社区，占该州人口的 26%。2003 年成立的“激活奥马哈”组织致力于解决该社区因缺乏身体活动和基础设施支持而导致的肥胖问题。
“激活奥马哈”的努力集中在一个战略性的社会营销活动上，该活动使用基线和年度数据作为指导。同时实施了补充性的规划项目，以配合营销活动。“安全上学路”基础设施项目获得了联邦资金，20 英里的街边自行车道设施则由私人出资。成立了市长自行车步行咨询委员会，成员包括城市规划和公共工程部门的负责人。
该倡议被社区公认为是促进身体活动的主要资源。这使得该倡议能够在基础设施改变和针对服务不足人群的规划方面发挥重要作用。该倡议在 5 年内获得了 147.5 万美元的额外资金。这些资金为投资共享社区资源创造了机会，例如为弱势青年提供自行车、通过“安全上学路”倡议建设基础设施，以及成功开展工作场所规划。
合作伙伴应被战略性地利用，有目的地参与其中，并在确保成功结果方面发挥作用。社区的准备情况应决定政策、物理项目以及宣传和规划策略的重点，以及这些策略的整合。
“激活奥马哈”组织发展成为一个有公信力的组织，通过多层次的战略推动公共政策，并利用新的公私伙伴关系。这种方法最终导致社区基础设施和公民行为的可持续变化。
