Carter Tony
Department of Management, College of Business, University of New Haven, West Haven, Connecticut 06516, USA.
J Hosp Mark Public Relations. 2010 Jan-Jun;20(1):66-86. doi: 10.1080/15390940903451014.
Volatile business conditions have led to drastic corporate downsizing, meaning organizations are expected to do more with less. Managers must be more knowledgeable and possess a more eclectic myriad of business skills, many of which have not even been seen until recently. Many internal and external changes have occurred to organizations that have dictated the need to do business differently. Changes such as technological advances; globalization; catastrophic business crises; a more frantic competitive climate; and more demanding, sophisticated customers are examples of some of the shifts in the external business environment. Internal changes to organizations have been in the form of reengineering, accompanied by structural realignments and downsizing; greater emphasis on quality levels in product and service output; faster communication channels; and a more educated, skilled employee base with higher expectations from management.
动荡的商业环境导致企业大幅裁员，这意味着各组织需要以更少的资源做更多的事情。管理者必须知识更加渊博，具备更加多样的商业技能，其中许多技能直到最近才出现。组织发生了许多内部和外部变化，这些变化决定了开展业务的方式需要有所不同。技术进步、全球化、灾难性商业危机、竞争更加激烈的环境以及要求更高、更精明的客户等变化，都是外部商业环境转变的一些例子。组织的内部变化表现为业务流程再造，同时伴随着结构调整和裁员；更加注重产品和服务产出的质量水平；更快的沟通渠道；以及员工素质更高、技能更熟练，对管理层的期望也更高。
