Department of Psychiatry and Behavioral Sciences, University of Washington, Box 354944, Seattle, WA 98195-4944, USA.
Psychol Addict Behav. 2010 Jun;24(2):342-8. doi: 10.1037/a0018020.
Social norms for alcohol use are important influences on individual college student drinking. The present study extends social norms research by examining alcohol-related consequences and, in particular, whether similar misperceptions exist regarding the frequency and evaluation of these consequences over time. College student drinkers (N = 624) participating in a longitudinal study completed Web-based surveys assessing alcohol use and related consequences, as well as their beliefs about frequency and evaluation of consequences for the typical college student. Findings suggest that students overestimated how often typical college students experience negative consequences and underestimated how negatively other students evaluated those consequences. Finally, results support a bidirectional model for alcohol-related consequences, possibly indicating a reciprocal, mutually influential feed-forward loop of norms and consequences that promotes maintenance of college student drinking and consequences.
饮酒的社会规范对个体大学生饮酒行为有重要影响。本研究通过考察与饮酒相关的后果,扩展了社会规范研究,特别是考察了随着时间的推移,关于这些后果的频率和评价是否存在类似的误解。参与纵向研究的大学生饮酒者(N=624)完成了基于网络的调查,评估了饮酒和相关后果,以及他们对典型大学生饮酒后果频率和评价的信念。研究结果表明,学生们高估了典型大学生经历负面后果的频率,低估了其他学生对这些后果的负面评价。最后,结果支持了与酒精相关后果的双向模型,可能表明规范和后果之间存在相互影响的反馈循环,促进了大学生饮酒和后果的维持。