Geiger C J, Wyse B W, Parent C R, Hansen R G
Division of Foods and Nutrition, University of Utah, Salt Lake City 84112.
J Am Diet Assoc. 1991 Jul;91(7):808-12, 815.
This article examines nutrition labeling history as well as the findings of nine research studies of nutrition labeling formats. Nutrition labeling regulations were announced in 1973 and have been periodically amended since then. In response to requests from consumers and health care professionals for revision of the labeling system, the Food and Drug Administration initiated a three-phase plan for reform of nutrition labeling in 1990. President Bush signed the Nutrition Labeling and Education Act in November 1990. Literature analysis revealed that only nine studies with an experimental design have focused on nutrition labeling since 1971. Four were conducted before 1975, which was the year that nutrition labeling was officially implemented, two were conducted in 1980, and three were conducted after 1986. Only two of the nine studies supported the traditional label format mandated by the Code of Federal Regulations, and one study partially supported it. Four of the nine studies that evaluated graphic presentations of nutrition information found that consumer comprehension of nutrition information was improved with a graphic format for nutrition labeling: three studies supported the use of bar graphs and one study supported the use of a pie chart. Full disclosure (ie, complete nutrient and ingredient labeling) was preferred by consumers in two of the three studies that examined this variable. The third study supported three types of information disclosure dependent upon socioeconomic class. In those studies that tested graphics, a bar graph format was significantly preferred and showed better consumer comprehension than the traditional format.
本文考察了营养标签的历史以及九项关于营养标签格式的研究结果。营养标签法规于1973年公布,此后定期修订。为回应消费者和医疗保健专业人员对修订标签系统的要求,美国食品药品监督管理局于1990年启动了一项分三个阶段的营养标签改革计划。布什总统于1990年11月签署了《营养标签与教育法案》。文献分析显示,自1971年以来,只有九项采用实验设计的研究关注营养标签。四项研究在1975年之前进行,这一年营养标签正式实施;两项研究在1980年进行;三项研究在1986年之后进行。九项研究中只有两项支持《联邦法规法典》规定的传统标签格式,一项研究部分支持该格式。在评估营养信息图形展示的九项研究中,有四项发现采用图形格式的营养标签能提高消费者对营养信息的理解:三项研究支持使用柱状图,一项研究支持使用饼状图。在三项考察这一变量的研究中,有两项研究表明消费者更喜欢完全披露(即完整的营养成分和配料标签)。第三项研究支持根据社会经济阶层划分的三种信息披露类型。在那些测试图形的研究中,柱状图格式明显更受青睐,并且与传统格式相比,消费者对其理解更好。