Wallack L, Sciandra R
For The Commit Research Group, University of California, Berkeley.
Int Q Community Health Educ. 1990 Jan 1;11(3):205-22. doi: 10.2190/HUP4-LL0C-NDNR-HVUJ.
The Community Intervention Trial (COMMIT) is designed to reduce the rate of heavy smoking in eleven pairs of North American communities over an eight-year period. The intervention, consisting of a minimum of fifty-one activities, is being implemented through local community boards and task forces. This article describes the goals and activities for the public education task force with a specific focus on "media advocacy," an innovative use of mass media that follows more closely political activist models than traditional public service models. Two brief case studies are presented to illustrate some applications of media advocacy. The reasons for relatively infrequent use of media advocacy are discussed.
社区干预试验（COMMIT）旨在在八年时间内降低北美11对社区的重度吸烟率。该干预措施包括至少51项活动，通过当地社区委员会和特别工作组来实施。本文描述了公共教育特别工作组的目标和活动，特别关注“媒体宣传”，这是一种对大众媒体的创新性运用，相较于传统公共服务模式，它更贴近政治激进主义模式。文中呈现了两个简短的案例研究来说明媒体宣传的一些应用。同时讨论了媒体宣传使用相对较少的原因。
