Strategic Communication Faculty, University of Missouri School of Journalism, 176B Gannett Hall, Columbia, MO 65211-1200, USA.
Cyberpsychol Behav Soc Netw. 2010 Oct;13(5):555-62. doi: 10.1089/cyber.2009.0365. Epub 2010 Apr 3.
Based on existing research on social networking and information seeking, it was proposed that Facebook.com use could be conceptualized as serving two primary goals: passive social browsing (i.e., newsfeeds) and extractive social searching (i.e., friends' profiles). This study explored whether these categories adequately reflect Facebook use and whether they moderate physiological indicators of emotion. Thirty-six participants navigated Facebook.com while their on-screen activity and physiological responses associated with motivation and emotion were recorded. Results showed that the majority of screens encountered during Facebook use could be categorized as devoted to social browsing or social searching. Participants spent more time on social browsing than they spent on social searching. Skin-conductance data indicated that sympathetic activation diminished during the course of both social browsing and social searching. Facial EMG data indicated that participants experienced more pleasantness during the course of social searching than they experienced during social browsing. These results are discussed in terms of existing social-networking research and an evaluative space model of emotion.
基于现有的社交网络和信息搜索研究，提出了将 Facebook.com 的使用可以概念化为服务于两个主要目标：被动社交浏览（即新闻推送）和提取式社交搜索（即朋友的个人资料）。本研究探讨了这些类别是否充分反映了 Facebook 的使用情况，以及它们是否调节与动机和情绪相关的生理指标。36 名参与者在 Facebook.com 上浏览时，记录了他们的屏幕活动和与动机及情绪相关的生理反应。结果表明，在 Facebook 使用过程中遇到的大多数屏幕可以归类为专注于社交浏览或社交搜索。参与者花在社交浏览上的时间比花在社交搜索上的时间多。皮肤电导数据表明，在社交浏览和社交搜索的过程中，交感神经激活减少。面部肌电图数据表明，参与者在社交搜索过程中体验到的愉悦感比在社交浏览过程中体验到的愉悦感更强。这些结果是根据现有的社交网络研究和情绪评价空间模型进行讨论的。
