Communication Department, University of California Davis, Davis, California 95616, USA.
Cyberpsychol Behav Soc Netw. 2011 Apr;14(4):207-12. doi: 10.1089/cyber.2010.0083. Epub 2010 Oct 23.
The notion that an avatar can elicit a sense of emotional involvement or connection on the part of a user in asynchronous online communication was explored through a pair of content analyses of a popular online question-and-answer bulletin board. In the first study, questions accompanied by an avatar not only received more answers than questions without an avatar, but the answers were more likely to be characterized by expressions of empathy. In the second study, a preference for answering questions accompanied by an avatar was found to be associated with interpersonal, altruistic motives for answering questions. Results are discussed in terms of presence and alternative explanations, as well as practical implications.
通过对一个流行的在线问答公告板的两项内容分析，探讨了虚拟化身在异步在线交流中能否引起用户情感投入或联系的观念。在第一项研究中，带有虚拟化身的问题不仅比没有虚拟化身的问题收到更多的回答，而且回答更有可能带有同理心的表达。在第二项研究中，发现对带有虚拟化身的问题的回答偏好与回答问题的人际、利他动机有关。研究结果从存在和替代解释以及实际应用的角度进行了讨论。
