Department of Communication Studies, Clemson University, Clemson, SC 29634, USA.
Health Commun. 2010 Dec;25(8):709-17. doi: 10.1080/10410236.2010.521913.
Five U.S. newspapers were searched for stories regarding childhood obesity. Of the 201 stories appearing in 1996, 2001, or 2006, 97 incorporated a public health frame (i.e., connects problem to the larger social and environmental context; exposes risk factors; includes information regarding preventatives and correctives). Significant risk factors were identified as unhealthy eating practices, lack of physical activity, and ads for junk food directed at children. Prevalent categories of preventatives and correctives focused on changes in diet, particularly in the home or in areas controlled by parents. Offered less frequently were suggestions regarding increases in physical activity. Consistent with previous research, the majority of both preventatives and correctives focused on individual-level as opposed to societal-level factors. Implications of these findings for the framing of news regarding childhood obesity are discussed.
五家美国报纸被搜索有关儿童肥胖的报道。在 1996 年、2001 年或 2006 年出现的 201 篇报道中，97 篇采用了公共卫生框架（即将问题与更大的社会和环境背景联系起来；揭示风险因素；包括有关预防和纠正措施的信息）。不健康的饮食习惯、缺乏体育活动以及针对儿童的垃圾食品广告被确定为显著的风险因素。预防和纠正措施的常见类别侧重于饮食的改变，特别是在家庭中或在父母控制的区域。较少提到增加体育活动的建议。与之前的研究一致，预防和纠正措施的大多数都侧重于个人层面而不是社会层面的因素。讨论了这些发现对有关儿童肥胖的新闻报道框架的影响。
