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为什么经济激励措施对某些吸烟者戒烟无效?一项评估工作场所戒烟经济激励措施效果的试验的过程评估结果。

Why are financial incentives not effective at influencing some smokers to quit? Results of a process evaluation of a worksite trial assessing the efficacy of financial incentives for smoking cessation.

机构信息

Public Health Policy Research Program, RTI International, Research Triangle Park, NC, USA.

出版信息

J Occup Environ Med. 2011 Jan;53(1):62-7. doi: 10.1097/JOM.0b013e31820061d7.

DOI:10.1097/JOM.0b013e31820061d7
PMID:21187795
Abstract

OBJECTIVE

Process evaluation of a worksite intervention in which employees were offered $750 to complete a cessation program and to quit smoking.

METHODS

Awareness and attitudes about financial incentives were assessed following a randomized controlled trial of 878 smokers at a US-based company.

RESULTS

Cessation program attendance was higher in incentive group versus control (20.2% vs 7.1%, P < 0.01). Most quitters (69.8%) in the incentive group who were already motivated to quit and reported that they would have quit for less money, said incentives were "not at all" or only "somewhat" important. Most nonquitters in the incentive group reported that even $1500 would not have motivated them to quit.

CONCLUSIONS

Financial incentives are ineffective at motivating some smokers to quit. Internal motivation and readiness to quit need to be sufficiently high for relatively modest incentives to be effective.

摘要

目的

对一项工作场所干预措施进行过程评估,该干预措施为员工提供 750 美元,以完成戒烟计划并戒烟。

方法

在美国的一家公司进行了一项针对 878 名吸烟者的随机对照试验后,评估了对财务激励措施的认识和态度。

结果

激励组的戒烟计划参与率高于对照组(20.2%比 7.1%,P<0.01)。激励组中大多数已经有戒烟意愿且表示即使金额较低也会戒烟的戒烟者(69.8%)认为激励措施“一点也不重要”或“只有一点重要”。激励组中的大多数非戒烟者表示,即使是 1500 美元也不会激励他们戒烟。

结论

财务激励措施对激励一些吸烟者戒烟无效。相对适度的激励措施只有在吸烟者的内在动机和戒烟意愿足够高的情况下才有效。

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