电视选战辩论中的社会影响：民主的潜在扭曲。
Social influence in televised election debates: a potential distortion of democracy.
机构信息
Department of Psychology, Royal Holloway University of London, London, United Kingdom.
出版信息
PLoS One. 2011 Mar 30;6(3):e18154. doi: 10.1371/journal.pone.0018154.
A recent innovation in televised election debates is a continuous response measure (commonly referred to as the "worm") that allows viewers to track the response of a sample of undecided voters in real-time. A potential danger of presenting such data is that it may prevent people from making independent evaluations. We report an experiment with 150 participants in which we manipulated the worm and superimposed it on a live broadcast of a UK election debate. The majority of viewers were unaware that the worm had been manipulated, and yet we were able to influence their perception of who won the debate, their choice of preferred prime minister, and their voting intentions. We argue that there is an urgent need to reconsider the simultaneous broadcast of average response data with televised election debates.
最近电视选举辩论的一个创新是连续反应测量（通常称为“蠕虫”），它允许观众实时跟踪一组未决定选民的反应。呈现此类数据的一个潜在危险是，它可能会阻止人们进行独立评估。我们报告了一项有 150 名参与者的实验，我们在这个实验中操纵了“蠕虫”并将其叠加在英国选举辩论的直播上。大多数观众都不知道“蠕虫”已经被操纵了，但我们能够影响他们对谁赢得辩论、他们选择的首选总理以及他们的投票意图的看法。我们认为，迫切需要重新考虑与电视选举辩论同时播放平均反应数据。
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