Center for AIDS Intervention Research, Medical College of Wisconsin, Milwaukee, WI 53202, USA.
Int J Psychol. 2009 Dec;44(6):468-76. doi: 10.1080/00207590902835710.
The highly influential theory of planned behavior suggests that norms and attitudes predict an important antecedent of behavior: intention. Cross-cultural research suggests that culturally influenced self-construals can be primed and differentially affect behaviors that are influenced by norms and attitudes. The purpose of this experiment was twofold: (1) To investigate whether language functions as a prime for culture in Hispanics, and (2) if so, if norms and attitudes differentially predict condom use intention. Fluent English-Spanish bilingual participants (N = 145) of Mexican descent were randomly assigned to answer questionnaires in English and Spanish. Subjective norms and private evaluations towards condom use were assessed and their relative strength in predicting condom use intention was evaluated. Results suggest that language can prime culture and affect the relative accessibility of culture-relevant norms and self-construals in Hispanics. Moreover, consistent with our expectations, norms and attitudes differentially predicted condom use intention.
计划行为理论认为，规范和态度可以预测行为的一个重要前因：意图。跨文化研究表明，受文化影响的自我建构可以被激发，并对受规范和态度影响的行为产生不同的影响。本实验有两个目的：（1）探讨语言是否是西班牙裔人的文化启动因素；（2）如果是，规范和态度是否会对避孕套使用意图产生不同的预测作用。具有流利英语-西班牙语双语能力的墨西哥裔西班牙裔参与者（N=145）被随机分配到英语和西班牙语问卷中。评估了对避孕套使用的主观规范和个人评价，并评估了它们对避孕套使用意图的相对预测力。结果表明，语言可以启动文化，并影响西班牙裔人群中与文化相关的规范和自我建构的相对可及性。此外，与我们的预期一致，规范和态度对避孕套使用意图有不同的预测作用。
